LINE GAMES

LINE Games Announces Global Grand Launch of Match-3 Puzzle Game Hello Kitty Friends Match

  May 16, 2025 – Seoul, South Korea - LINE Games today announced the global grand launch of its new mobile match-3 puzzle game, Hello Kitty Friends Match. Developed by Super Awesome, an affiliated studio of LINE Games, the title is now available for download worldwide via Google Play and the App Store.   Hello Kitty Friends Match is LINE Games’ first release of the year. The game features globally beloved Sanrio characters such as Hello Kitty, My Melody, Kuromi, Cinnamoroll, and Pompompurin, who embark on a magical journey to restore “Dreamland” by collecting the power of stars.   Designed in accordance with Sanrio’s visual guidelines, the game delivers cozy, heartwarming graphics. The title is played in landscape mode and offers intuitive gameplay with larger puzzle icons compared to other games in the genre, making it easy and comfortable to enjoy.   The game also features whimsical puzzle mechanics and storytelling elements driven by adventure. Players can collect and grow over 10 Sanrio characters and unlock more than 100 themed costumes to customize their gameplay experience.   To celebrate the grand launch, LINE Games is giving away special in-game rewards to all users who log in, including the exclusive S costume Cupid Hello Kitty.

LINE Games to Soft Launch New Match-3 Puzzle Game, ‘Hello Kitty Friends Match’!

  [2025-0416] LINE Games announced a soft launch of the new mobile match-3 puzzle game ‘Hello Kitty Friends Match’ developed by its affiliate, Super Awesome, and published by LINE Games, prior to its grand launch, along with the pre-registration.   ‘Hello Kitty Friends Match’ is this year’s first release of LINE Games, which offers match-3 puzzle games featuring globally-cherished ‘Sanrio Characters’ such as ‘Hello Kitty’, ‘My Melody’, ‘Kuromi’, ‘Cinnamoroll’, and ‘Pompompurin’. The game is played in a landscape mode, providing users with intuitive gameplay and mesmerizing story of adventure.   The game sets out in ‘Dreamland’, where ‘Hello Kitty’ and ‘Sanrio Characters’ embark on a journey to gather the magical power of stars needed for the restoration of it. The game tells the story of the Sanrio Characters embarking on an adventure to collect star power in order to rebuild Dreamland, brought to life with charming visuals.   Furthermore, ‘Hello Kitty Friends Match’ employs larger puzzle icons than other landscape puzzle games to increase the visibility of gameplay, and embellished puzzles with charming gimmicks, allowing the users to collect 10 Sanrio Characters and over 100 themed costumes to grow the characters.   The announced launch of ‘Hello Kitty Friends Match’ of LINE Games will first take place in the Philippines and Canada. Meanwhile, the pre-registration will be available for other countries, and the grand global launch is scheduled for the first half of the year.   Users can pre-register for 'Hello Kitty Friends Match' on Google Play or the App Store, and will receive special costumes that can be used after the game’s official release as exclusive pre-registration rewards.   ■ Official Pre-registration Page : https://linegames.go.link/9burJ